Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it

At MICHALA we prioritize data security and confidentiality. This privacy policy establishes clear guidelines for our way of processing your personal data. The following describes how we use the personal data that you submit and/or provide when you visit our website, as well as when using the various services on our website. 

  1. Data controller and contact information of this website is powered and owned by:

Limfjordsvej 32
DK-2720 Vanloese / Copenhagen

CVR. No. 25013182
Phone +45 28 91 97 77
e-mail customer service:

  1. Collection of personal data

You will always be informed in connection with the collection of your personal data. For example, the personal data that we collect may include your name, e-mail address, home address, phone number, and similar identification information, information about an online purchase, and about your navigation on the website.

It will always be stated in connection with the provision of information whether the provision is voluntary or necessary for the execution of the desired action, such as the completion of a purchase in our web shop. 

The collection of your personal data takes place in one or more of the following cases:

– When you buy goods online at – When you sign up for our newsletter
– When you open a customer account at
– When you participate in one of our competitions 

  1. Use of personal data

Personal data is collected and used for the following purposes:

– Completion of orders in our web shop
– Signing up for newsletters
– Administration of user account
– Participation in competitions or other events 
– Forwarding of other marketing material, including invitations to events and assignment of value codes
– Overview of purchase history 
– Statistics
– Other marketing initiatives

Please note that the use of your personal data for the forwarding of marketing material only takes place if you have given your explicit consent, unless the law allows us to contact you without your prior consent.
MICHALA compiles statistics on which areas of the website our users visit and which products the users prefer. These data do not contain personal data. The collected data is used to gain knowledge of the users’ use of the website. This information is used to improve the website. However, we use data on all of our users’ navigation to understand how our users use as a single group, and based on this we try to improve the website. In addition, we collect information about the products that our users, as a single group, prefer. This information is also used to improve the website. We do not sell or otherwise disclose information about our users’ use and navigation on our website. We do not sell or disclose your purchase information to third parties. 

  1. Disclosure to other data controllers

Your personal data is not disclosed to a third party without your permission. Information for use in connection with delivery of goods, however, is disclosed by us to the shipping company. 

In certain circumstances and in accordance with the law, it may also be necessary to disclose information to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud. 

In case of restructuring or a full or partial sale of the company, any disclosure in connection therewith will take place in accordance with the always-applicable laws governing the processing of personal data.

  1. Personal data made available to data processors

Your personal data is made available to our partners who provide services on our behalf. We use external partners for, among others, technical operations and improvements to, dissemination of newsletters and targeted marketing, including retargeting. These partners are data processors and only process the personal data on our behalf and in accordance with our instructions. The data processors may not use the information for any other purpose other than fulfilment of the agreement with us and are subject to confidentiality with regards to the information. We have entered into written data processor agreements with all data processors that process personal data on behalf of MICHALA. 

Two of these data processors, Google Analytics v/Google LLC. and Facebook Inc. are based in the United States. The necessary guarantees for the transfer of information to the United States is secured through the data processor’s certification under EU-U.S. Privacy Shield, cf. the EU’s General Data Protection Regulation’s art. 45.

  1. Deletion of personal data

We delete your personal data when we no longer need to process them for the fulfilment of one or more of the purposes set out in section 4 above. However, the data may be processed and stored for a longer period in anonymous form.

  1. Cookies

We use cookies on our website. You can read more about the use of cookies in our Cookie Policy, which you can find here: [Insert link to cookie policy] 

  1. Security

We have implemented security measures to ensure that our internal procedures comply with our high security policy standards. We therefore strive to protect the quality and integrity of your personal data in the best possible way. Only employees who have a genuine need to access your personal data to perform their work have access to them. 

  1. Your rights

You are entitled to gain access to the information about you that we process at any time, however with certain statutory exceptions. You also have the right to object to the collection and to the further processing of your personal data. In addition, you also have the right to correct, delete or block your personal data in accordance with the relevant rules. You also have the right to receive information about yourself that you have provided to us. 

  1. Withdrawal of consent

You may withdraw any consent that you may have provided at any time. We will subsequently delete your information. If you wish to withdraw your consent, please contact us or call +45 28 91 97 77.


  1. Links to other websites, etc.

Our website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies’ websites or their practices in connection with the collection of personal data. When you visit other websites, you are encouraged to read the owner’s privacy policy and other relevant policies. 

  1. Changes to data, etc.

If you wish to update, change or delete personal data that we have registered about you, wish to gain access to the personal data that is being processed about you or if you have questions about the abovementioned guidelines, please contact us at or call +45 28 91 97 77.

You can also write to us at the following address: 


Limfjordsvej 32

DK-2720 Vanloese / Copenhagen


  1. Complaints

If you wish to file a complaint about the processing of your personal data, please contact us by e-mail, phone or letter as indicated in section 14 above.


  1. Changes to the Privacy Policy

If we make changes to the Privacy Policy, you will be informed of this during your next visit to

  1. Version

This is version 1 of MICHALA’s privacy policy dated June 10, 2019. 


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